Lindsay Lohan is suing the online trading website E-Trade, claiming the boyfriend-stealing, “milkaholic” baby in its latest commercial named Lindsay was modeled after her. Lohan is claiming E-Trade is banking on her first name that she claims has awareness equal to Oprah or Madonna.
Conveniently enough (for E-Trade’s lawyers) E-Poll Market Research tracks the awareness of more than 5,000 celebrities and has already made a similar comparison. Our E-Score Celebrity service (no relationto E-Trade) measures awareness of both name and face and here’s what it shows: data from E-Score Celebrity, by E-Poll Market Research.
Name Awareness:
Lindsay Lohan 77%
Oprah Winfrey 89%
Madonna 91%
Image (Face) Awareness:
Lindsay Lohan 69%
Oprah Winfrey 92%
Madonna 67%
On a full name basis, Lindsay Lohan has substantially lower awareness than Oprah Winfrey and Madonna. If you want to do a follow up, please feel free to use the information (with proper attribution, of course). Let me know if you have any questions.
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